DIAMONDBACK BRINGS THE BRAND HOME

Company Consolidates Fitness and Bicycle Divisions to

Build Brand Awareness, Synergy and Efficiency

Kent, WA — March 31, 2008 — Diamondback Fitness, Inc. announced today that the company will be integrated into the Diamondback bicycle division and headquartered in the Kent, WA, office of parent company Raleigh America, Inc. Raleigh’s America’s President Steve Meineke will be managing the fitness division. Steve Lindenau will assist with this transition while pursuing another career opportunity.

“I feel like we’re coming home — which is fitting for cardio equipment,” said Bill Austin, chairman of Raleigh America, Inc. “Steve Meineke’s leadership in the bicycle division has led to consistent wins for our dealers, their customers and our employees. Sales, quality, value, service… he and his team consistently deliver. We are confident that Steve will work that same muscle in the fitness division and are thrilled he’s taking it on.”

Diamondback Fitness was founded as a brand extension of the legendary 30-year Diamondback bicycles division in 1991. The evolution of bicycles to home gyms for cross-training purposes and to stay fit in inclement weather was a natural. Diamondback Fitness, known for delivering feature-packed, high-value equipment, has grown to a full line of cardio equipment including treadmills, ellipticals and stepper, as well as bikes, including innovative step-thru recumbents.

“The Diamondback brand resonates ‘awesome coolness’ with both the Boomers who grew up with them and the young, hip crowd riding them in ever-increasing numbers today. We look forward to building on that brand strength on the fitness side of the business,” said Meineke. “We are dedicated to a seamless transition for our valued dealers and their customers. And we look forward to unveiling the new line at the Health and Fitness Expo. It’s packed with that same ‘awesome coolness’ you see in our bikes.”

The Diamondback Fitness management team, led by Meineke, includes Eric Gottesfeld as Director of Operations and Greg Ford as National Sales Manager. The company’s relocation to Kent, a suburb of Seattle, will be completed during the second quarter of 2008. The new company address will be: Diamondback Fitness, Inc. 6004 S. 190th Street, Suite 101, Kent, WA 98032. The toll-free number and email addresses will remain unchanged.

The 2009 “Meet Your New Diamondback” fitness line, which will reflect the legendary Diamondback branding and image, will debut at the Health + Fitness Business Expo + Conference held in Denver, Co, July 18-19. For more information: www.healthandfitnessbiz.com

Please contact Jordan Benshea at 800.776.7642 x503 with any questions.

THE DIAMONDBACK FITNESS 400Tm TREADMILL HAS BEEN PICKED BY MONEY MAGAZINE!

DIAMONDBACK FITNESS
FOR IMMEDIATE RELEASE
For more information, please contact:
Jordan Benshea at 800-776-7642, Ext. 503
THE DIAMONDBACK FITNESS 400Tm TREADMILL HAS BEEN PICKED BY MONEY MAGAZINE!

CAMARILLO, CA, December 18, 2007 — Diamondback Fitness, Inc. is proud to announce their 400Tm has been picked for best value by Money magazine in its January issue. The 400Tm Treadmill is the most affordable model in the 2008 Diamondback Fitness treadmill line, yet it’s packed with value. The large three LED windows create an easy-to-read console with a scan function that makes viewing your data fast and simple. Money magazine chose this product not only for its great price, but also for its quality construction, large running deck and impressive five year parts warranty.

The 400Tm Treadmill is easy on the wallet without comprising quality. Boasting an impressive 20-inch by 58-inch deck with 10% incline and weighing a beefy 275lbs, this treadmill will keep up with your workout demands. The 400Tm includes programs such as Hill Walk and Easy Jog, and a Polar® compatible wireless receiver. The heart rate pulse display allows you to target your workout for optimal performance from weight loss training to cardiovascular conditioning. This treadmill is sure to make your workouts as easy as possible!

“We work hard to make our products value packed and are happy to be recognized for this accomplishment,” said Steve Lindenau, President for Diamondback Fitness.

About Diamondback Fitness

Diamondback Fitness, Inc. has been a leader in light institutional and home use fitness equipment for over 30 years, providing the market with an outstanding, innovative and value-priced line of high-performance cardio equipment. More information on the latest products, downloads and technical support on the entire line for consumers, as well as full dealer support tools is available at www.diamondbackfitness.com.

*Please note that the printed price of $1,299 in Money is incorrect, the 400Tm current MSRP is $1,399.