Diamondback Fitness Unveils All-New Product Line for 20th Anniversary

Heading into 2011 Diamondback Fitness has heavily invested in product development and evolved its brand, bucking the trend in an industry that is widely pulling back on the development side. The new completely redesigned product line of ellipticals, recumbent and upright fitness bikes is the culmination of a three-year plan that involved moving Diamondback Fitness from Southern California to Seattle, cross-pollinating on a design level with the Diamondback bicycle division and focusing its sales strategy on the specialty market.

Product design is a primary differentiator for the brand that released its first fitness products in 1991. The new value-oriented collection is highly featured and takes its cues from the bicycle industry with attention to detail rarely experienced in fitness equipment, including custom saddles, anodized quick release levers and high-performance bearings and crank sets.

A notable first in the industry is the addition of Apple® product docking stations in the high-end 910Sr Recumbent ($899), the 910Er Elliptical ($1,699) and the 910Ub Upright ($799). The iPod, iPhone and iPad dock simultaneously charges the unit and holds it in place for easy access to entertainment and training applications during workouts.

Diamondback Fitness further expanded its collection with the introduction of the 910Ic that firmly establishes a new category of indoor cycles. The innovative model features exclusive computer-controlled-resistance that emulates riding on hills and offers target heart-rate training options to deliver a more effective, real-world workout. Additionally, the new technology is self -powered allowing training sessions to be enjoyed anywhere indoors or outdoors without power cords.

All of the brand’s new uprights, recumbents, ellipticals and indoor cycles will be unveiled at the 2011 Health + Fitness Business Expo in Las Vegas, September 22-23 at booth #713. To preview the line at the tradeshow or for dealer inquiries, contact Brian Davidson at 800-776-7642 or send email to bdavidson@diamondbackfitness.com.


Kent, WA – October 2, 2008 –.Diamondback Fitness (www.diamondbackfitness) recently launched its 2009 product line to the Independent Fitness Dealers (IFD) sales channel with unanimous acceptance. Its strong consumer brand recognition combined with a streamlined focus on high quality exercise bikes and ellipticals, with many priced under $1,000, is leading the company to project robust holiday sales despite the downturned economy. Additionally, Diamondback Fitness announces the appointment of industry veteran Skip Reys to the position of Manager of Product Development.

“At a time when many companies are downsizing, we are fortunate to have our all-new product line meet with great dealer acceptance, and to bring Skip Reys onto our team,” said Brian Davidson, Director of Global Sales. “Given the added strength of parent company Raleigh America, we now have the flexibility to be investing in the infrastructure of our operations, product development and customer support services. We have one of the best manufacturing models that I have seen in the fitness industry and, as a leading supplier in the specialty bicycle business, we now have the product development, sourcing, logistics, and system management to usher in a new era of growth for Diamondback Fitness.”

Industry veteran Skip Reys is newly onboard as Manager of Product Development to lead the charge to continue to deliver “Best in Class” products to the Independent Fitness Dealers (IFD) sales channel. Reys brings 15 years of fitness and sporting goods product development and management experience to Diamondback Fitness. His career includes previous positions with Raleigh America, as well as K2 Bicycles and Precor Inc.,

”Skip has already built tremendous relationships with our factories and will bring a new level of professionalism, expertise and customer-focused product development to Diamondback Fitness. We’re thrilled to have him onboard.” said Davidson.
Davidson is looking forward to a successful holiday buying season for Diamondback Fitness. “With the tough retail environment we are all working in, Diamondback Fitness is one of the few recognized consumer brands in our industry. Many dealers have commented that the 2009 products are the best they have ever seen from Diamondback Fitness, delivering great consumer value at comfortable price points,” said Davidson. “There has been a lot of work happening quietly behind the scenes at Diamondback Fitness. It is gratifying to see the very positive response our dealers have given us.”

The 2009 Diamondback Fitness exercise bike and elliptical product line features a distinctive new styling and look reminiscent of the legendary 30-year Diamondback bicycles brand. Davidson comments that the company’s focused efforts help provide dealers with products at industry-leading margins, and “best in class” upright and recumbent bikes under $1,000 that consumers can afford as they watch their spending during the upcoming holiday season.

Diamondback Fitness completed its company transition to its Kent, Washington headquarters near Seattle, in September 2008 and is now fully operational out of its new headquarters. As part of the transition, Diamondback Fitness has implemented a new, comprehensive supply chain system that helps manage all aspects of its production, shipping and logistics, order tracking and after- sales customer support

About Diamondback Fitness

A leader in quality, value and technology, Diamondback Fitness is a dominant force in home use and light institutional cardio equipment. Its reputation for innovation, integrity, performance and service is unmatched and the reason that a Diamondback Fitness product is widely considered the best value in the industry. The legendary 30-year Diamondback brand, acquired by Raleigh America in 1999, includes full lines of cardio equipment, road and mountain bicycles, and BMX bicycles. www.diamondbackfitness.com


Company Consolidates Fitness and Bicycle Divisions to

Build Brand Awareness, Synergy and Efficiency

Kent, WA — March 31, 2008 — Diamondback Fitness, Inc. announced today that the company will be integrated into the Diamondback bicycle division and headquartered in the Kent, WA, office of parent company Raleigh America, Inc. Raleigh’s America’s President Steve Meineke will be managing the fitness division. Steve Lindenau will assist with this transition while pursuing another career opportunity.

“I feel like we’re coming home — which is fitting for cardio equipment,” said Bill Austin, chairman of Raleigh America, Inc. “Steve Meineke’s leadership in the bicycle division has led to consistent wins for our dealers, their customers and our employees. Sales, quality, value, service… he and his team consistently deliver. We are confident that Steve will work that same muscle in the fitness division and are thrilled he’s taking it on.”

Diamondback Fitness was founded as a brand extension of the legendary 30-year Diamondback bicycles division in 1991. The evolution of bicycles to home gyms for cross-training purposes and to stay fit in inclement weather was a natural. Diamondback Fitness, known for delivering feature-packed, high-value equipment, has grown to a full line of cardio equipment including treadmills, ellipticals and stepper, as well as bikes, including innovative step-thru recumbents.

“The Diamondback brand resonates ‘awesome coolness’ with both the Boomers who grew up with them and the young, hip crowd riding them in ever-increasing numbers today. We look forward to building on that brand strength on the fitness side of the business,” said Meineke. “We are dedicated to a seamless transition for our valued dealers and their customers. And we look forward to unveiling the new line at the Health and Fitness Expo. It’s packed with that same ‘awesome coolness’ you see in our bikes.”

The Diamondback Fitness management team, led by Meineke, includes Eric Gottesfeld as Director of Operations and Greg Ford as National Sales Manager. The company’s relocation to Kent, a suburb of Seattle, will be completed during the second quarter of 2008. The new company address will be: Diamondback Fitness, Inc. 6004 S. 190th Street, Suite 101, Kent, WA 98032. The toll-free number and email addresses will remain unchanged.

The 2009 “Meet Your New Diamondback” fitness line, which will reflect the legendary Diamondback branding and image, will debut at the Health + Fitness Business Expo + Conference held in Denver, Co, July 18-19. For more information: www.healthandfitnessbiz.com

Please contact Jordan Benshea at 800.776.7642 x503 with any questions.


For more information, please contact:
Jordan Benshea at 800-776-7642, Ext. 503

CAMARILLO, CA, December 18, 2007 — Diamondback Fitness, Inc. is proud to announce their 400Tm has been picked for best value by Money magazine in its January issue. The 400Tm Treadmill is the most affordable model in the 2008 Diamondback Fitness treadmill line, yet it’s packed with value. The large three LED windows create an easy-to-read console with a scan function that makes viewing your data fast and simple. Money magazine chose this product not only for its great price, but also for its quality construction, large running deck and impressive five year parts warranty.

The 400Tm Treadmill is easy on the wallet without comprising quality. Boasting an impressive 20-inch by 58-inch deck with 10% incline and weighing a beefy 275lbs, this treadmill will keep up with your workout demands. The 400Tm includes programs such as Hill Walk and Easy Jog, and a Polar® compatible wireless receiver. The heart rate pulse display allows you to target your workout for optimal performance from weight loss training to cardiovascular conditioning. This treadmill is sure to make your workouts as easy as possible!

“We work hard to make our products value packed and are happy to be recognized for this accomplishment,” said Steve Lindenau, President for Diamondback Fitness.

About Diamondback Fitness

Diamondback Fitness, Inc. has been a leader in light institutional and home use fitness equipment for over 30 years, providing the market with an outstanding, innovative and value-priced line of high-performance cardio equipment. More information on the latest products, downloads and technical support on the entire line for consumers, as well as full dealer support tools is available at www.diamondbackfitness.com.

*Please note that the printed price of $1,299 in Money is incorrect, the 400Tm current MSRP is $1,399.



For more information, please contact Jordan Benshea at 800-776-7642, Ext. 503


CAMARILLO, CA, April 16, 2007 – Diamondback Fitness, Inc. is proud to announce the award of two Consumers Digest Best Buys for our 460Rb Recumbent Bike and our 460Ub Upright Bike. The new 460Rb Recumbent is the most affordable model in the 2007 Diamondback Fitness recumbent line, yet it’s packed with power, efficiency and many of the premium features of higher priced recumbents.

Comfort is also top-of-the-line with a full 10” of leg adjustment room and an ultra-comfortable contoured seat. The 460Rb is also the only model in its class to offer a wireless heart rate receiver. The high quality sealed bearings provide the smoothest ride in its class, as well. For convenience you can run the console on an AC adaptor, or go wireless with batteries. Consumers Digest found this award-winning recumbent truly exceptional in both quality and value pricing.

The 460Ub Upright Bike offers economy without compromise. The quality sealed bearing design provides a comfortable, smooth ride with maintenance-free operation. A wireless heart rate receiver makes it easy to wear a chest strap or use the contract heart rate sensors… and an exclusive Heart Rate Control program lets you adjust the resistance of your workout to achieve optimum fitness results. Plus, the large LCD windows clearly display numerous programs and intensity levels that will lead you to affordable, feature-packed fitness nirvana.

Diamondback Fitness, Inc. has been a leader in light institutional and home use fitness equipment for over 30 years, providing the market with an outstanding, innovative and value-priced line of high-performance cardio equipment. Their Diamondbackfitness.com website provides comprehensive information, downloads and technical support on the entire line for consumers, as well as full dealer support tools.

Winning these Best Buy ratings is an important honor for Diamondback Fitness. Consumers Digest has been providing reviews, exclusive Best Buy ratings, special articles and reports and more to help consumers identify values in a complex and often confusing marketplace. They have been industry leaders for over 45 years. With the power of the Consumers Digest awards, Diamondback Fitness has geared up to meet the demand. Marketing Manager, Jordan Benshea says, “It looks like I came to the right place at the right time…because we definitely have the right products.”