For more information, please contact:
Jordan Benshea at 800-776-7642, Ext. 503

CAMARILLO, CA, Dec. 18, 2006 – 2007 promises to be an exceptional year for Diamondback Fitness, a worldwide industry leader in light institutional and home-use fitness equipment for over 30 years.

We have just unveiled our new Diamondbackfitness.com website which was created by the award-winning website design firm, A FAR SITE BETTER. The innovative new site has all the latest technological breakthroughs and organizational enhancements to make the site extremely user-friendly and effortless to navigate. “The new look and features will appeal to a much broader base of potential home-users that aren’t necessarily gym-goers or fitness buffs,” states web designer Steven Laff. Testimonials from real customers will provide compelling stories about their satisfaction with the equipment and service to enhance confidence and sales. The site also features ”RealZOOM,” the acclaimed, patent pending image viewing technology that lets viewers examine the equipment features extremely close-up.

Our new organizational tools make it easy for consumers to compare models. Dealers applaud the fact that consumers can click to instantly find a local dealer, from any page on the site. One of our most exciting and useful new features is our “Ask the Doctor” column written by Dr. Andrea Ruman. Dr. Ruman is a Board Certified Doctor of Internal Medicine and Associate Professor of Internal Medicine at the University of California, Los Angeles. The doctor will address a myriad of health issues that affect those who are trying to get or stay in shape. She’ll also answer relative questions from viewers.

Consumers are able to download product information and manuals on all products. Authorized Diamondback Fitness dealers can access equipment service manuals and also get comprehensive technical support. The new site will also help promote new products like 2007’s new treadmills, step-thru recumbent bikes and the new software features of the 1190 series.

A quick visit to the site will leave viewers with the knowledge and confidence they need to choose a Diamondback Fitness product. The website is just another way we continue to reinforce our commitment to innovation, integrity, performance, service and most of all, being the best value in the industry.